I navigate
complexities
in designerly
ways!

RideBuddy’s client growth outpaced the operations behind it. I’m designing the service system that lets this in-cabin safety product scale reliably.

Having won ET Auto 2026 for Best AI Fleet Solution, RideBuddy is now scaling 10x, from 200 to 2,000+ devices. My work covers every lifecycle stage, from inventory to end-of-life.

Unpacking picker workflows in darkstores. Mapping how pickers work under pressure, then fixing what slows them down.

Interventions reduced picking errors, cut order collection time by 10–20 seconds per order, and lowered workers’ cognitive load through evidence-based workflow optimization.

Understanding BNPL behavior to design more responsible experiences

Through 28 in-depth interviews and 4 triangulated inquiry methods, we surfaced 3 core tensions and shaped 2 actionable recommendations.

*BNPL: Buy-Now-Pay-Later products

Designing a service for healthy self-expression through co-creation

We built 3 prototypes to learn and adjust, then ran 3 live sessions with real participants, onboarding 50+ people to test feasibility, viability and scalability.