Srishti’s
Work Case Studies Back ←

Project Sponsor

Bosch

Designing Scalable Service Delivery Model for an in-cabin safety product - RideBuddy

Timeline
26 Weeks
Aug 2026 - In progress
Role
Service System Designer
Client
RideBuddy Operations Team
Methods
Qualitative Interview
Contextual Inquiry
Time and Motion Study

Safety as infrastructure in corporate mobility

RideBuddy is an intelligent in-cabin safety and comfort solution built for the corporate mobility ecosystem. It combines hardware, cloud software, audio-based driver nudging, and passenger emergency support (SOS) to help Mobility Service Providers (MSPs) and corporate customers deliver safer, reliable, and more comfortable rides for their employees.

Read more about it↗
  • Illustration: the device in the cab’s roof nudges the driver to drive safely
    Smart Nudges
  • Illustration: the cab’s location is shared every 3 seconds with a monitoring team
    GPS Tracking, Rash Driving &
    Over-speeding Alerts
  • Illustration: a passenger presses SOS to reach a support agent
    SOS for Passenger Safety

Context of the project

When I joined RideBuddy as a Service Design Intern in August 2026, the team was moving from a 200-device proof of concept with an American banking firm to a 2,000-device rollout across multiple corporate clients.

The front stage was working well: nudging drivers, giving fleet managers visibility, and helping employees feel safe on their trips. The backstage, covering device deployment, monitoring and maintenance, had been handled case by case.

As the fleet grows across geographies, devices must be monitored continuously and maintained proactively to keep service uninterrupted. That requires deliberately designed processes, workflows and teams.

Problem Statement

How might we design a scalable service delivery model, covering systems, processes, workflows and team structures, that keeps 2,000+ RideBuddy devices reliable across geographies, so customers get uninterrupted safety?

Approach

  1. Baseline Research
    Stakeholder Workshops
  2. Current-State Operations Blueprint
    Operations Journey Mapping
  3. Phase Prioritisation
    Phase Deep dive     Currently Working
    in this phase
  4. Literature Review
    (Analogous experiences)
  5. Co-Design Solution
    Validation & Testing
    Evaluation Framework

Snapshots from work

Inside a cab during field research A workshop with the operations team around a meeting table A hard-shell transit case with dispatch labels A warehouse with shelves of stock Whiteboard notes from a working session, blurred for confidentiality Handwritten research notes beside a laptop A working session with the team at their laptops A process map, blurred for confidentiality The RideBuddy service ecosystem map, blurred for confidentiality An operations table, blurred for confidentiality A service blueprint, blurred for confidentiality

Currently in progress as part of my Master’s Graduation Project at NID, in collaboration with Bosch India. Proprietary data, client details and commercial information are withheld under NDA.